SAPHRINNA PHIN ABOUT
Saphrinna is a designer & illustrator based in NYC Metropolitan Area with a BFA from Pratt Institute. She specializes in digital campaigns in the tech/developer space, translating complex concepts into compelling design and illustration.
Currently a Designer at M Booth.
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WEBTOON ENTERTAINMENT2022
WEBTOON Internship
Platform Team
TOOLS
Photoshop, Procreate
DURATION
7 Months
CREATIVE BRIEF
Design various marketing assets for WEBTOON North America and LATAM includidng digital ads, in-app pop ups, social media banners for new series releases, chapters or series engagement campaigns.
RESULTDuring my internship, I worked on created visual compelling assets made for the in-app and website as well as assist in developing a monthly in-app event called Brew the Feel. I also worked with the Social team to design social media posts such as Instagram carousel posts, mobile wallpapers, series launch assets, and desktop/mobile series banners.
Monthly Reading Event
For Brew the Feel, I collaborated with 2 other designers on Platform to conceptualize WEBTOON’s monthly reading event in May of 2022. We illustrated a café background and assets that included characters from the series that participated in the reading event. For the final product, we designed mobile/website banners, push notification images, and floating banners.
CREATIVE BRIEF #2
Design marketing assets for the series, Everything is Fine and their UA campaign.
RESULTAlong with my art director, Judith Park, I assisted to create marketing assets, including 3 web and mobile GIF banners, in-app event and 3 social media banners. The banners have concepts of surveillance to follow the main themes of the story and we decided to keep a glitch effect or convey an idea of survelliance into each asset to make everything cohesive.