SAPHRINNA PHIN ABOUT
Saphrinna is a designer & illustrator based in NYC Metropolitan Area with a BFA from Pratt Institute. She specializes in digital campaigns in the tech/developer space, translating complex concepts into compelling design and illustration.
Currently a Designer at M Booth.
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YAHOO!2023
Yahoo! Internship
Creative Marketing Team
TOOLS
Photoshop, IllustratorDURATION
3 Months
CREATIVE BRIEF #1
Design a T-Shirt for the Yahoo 2024 Interns (and beyond) with an evergreen design that represents the brand as a fun and creative place to work.
RESULTI designed a T-shirt based on the concept of building blocks and puzzles. The Yahoo Internship Program is an opportunity for students to grow and build up their career. I chose simplistic shapes that come together like a puzzle with the Yahoo block in the middle. The swiggle lines coming through the blocks also add to idea of growth and how the program will help you continue to dive into your career path. The second delivered design has a paper airplane to represent journey and a new opportunity and adventure that students can encounter through the Internship Program.
I conceptualized ideas for the recruiting shirts and develops iterations that align with Yahoo and the Internship Program. I thought about the ideas of opportunity, career, building blocks, summer, journey and other concepts that come up when thinking about an Internship Program. I also considered creating designs that are more aligned with the brand and is more of a simple approach to give clients a variety of options for the shirt design. I finalized the 2 chosen designs for delivery for the client.
CREATIVE BRIEF #2
Design dedicated emails for July and August to drive tune-in for the game show, Hey! Yahoo
RESULTI collaborated with a copywriter and senior designer to design emails that includes an interactive quiz or poll relating for that month to drive engagement. I watched previous episodes and researched on the game show’s concept in order to grasp the concept and theme. For the emails, I selected optimal images of contestants to maximize visual impact and audience engagement.
CREATIVE BRIEF #3
Each quarter, the Yahoo product team develops custom or premium SERP tentpole experiences that we want to promote across select O&O channels. The ask is to develop marketing assets to promote the Emmys Awards and Labor Day.
RESULTI designed banners with a simple vector illustration with Yahoo colors and following Yahoo illustration style guidelines, in order to align them with the visual identity of the company.