BINCHOTAN

Brand Identity & Package Design, 2024
Advised by Daisuke Endo

Creative Brief
Transform an essential product or commodity into a unique offering that adds significant value and into an immersive physical environment that effectively communicates its underlying concept.

Result
I chose the commodity, activated charcoal and delved into its water filtration aspects. I conceptualized a water filter brand that uses a binchotan charcoal to naturally purify water through an ancient Japanese method. It’s a new solution to provide an environmentally friendly way of water filtration that was used in Japan for many generations.

Programs
Adobe Photoshop, Adobe Illustrator