Uber

Branding, Presentation Design 2022
Advised by Bethany Martin

Creative Brief
Launch a new brand strategy that is relevant to your chosen brand and target audience.

Result
My team and I conceptualized a marketing campaign for Uber to partner with Planned Parenthood, in order to spread awareness on reproductive healthcare and ensure access on their services in the United States.

We created 3 initiatives that can be integrated onto the Uber application. Our initiatives were a donation page, making contraception delivery on Uber available under Services, and finally a designated Planned Parenthood car that will donate 1 cent to Planned Parenthood per ride.

Programs
Adobe Illustrator, Adobe Photoshop, Adobe InDesign

Team
Michelle Cao, Alayna Hollist

Presentation Deck